- Client Hugo
- Year 2019
- Photographer Mert Alas & Marcus Piggott
- Stylist Robbie Spencer
- Grooming Bjorn Krischker
- Location Berlin
- Service Local Service Production
The former boy band member Liam Payne is the new face of HUGO. Payne who always was a fan of the brand says that he knew if he wanted to do something in fashion it should be with HUGO. The result is an exclusive capsule of wardrobe essentials and streetwear-esque garments, inspired by his personal style.